Reviews and reservations sign up for delivery

The XNUMXst century is teaching us that in industry and business, collaborations are one of the new ways of undertaking entrepreneurial projects.

This time it is the turn of two of the main players in the market for restaurant reservations and home deliveries of food, TripAdvisor, owner of the holder and Deliveroorespectiv.

Lumea delivery in restoration an exponential boom has been taking place in recent years, and as a result, two leading companies with technology as their flagship have decided to join forces in search of an improvement in the customer experience.

The agreement between TripAdvisor and Deliveroo extends to users of the food delivery services of users in Europe, the Middle East and Asia-Pacific.

We leave behind the incessant purchases, acquisitions and mergers of companies and startups in the gastronomic panorama of reservations and home delivery, such as those represented by the aforementioned acquisition of the fork or the purchase of the red refrigerator from the hand of the other great player of the delivery, Just Eat.

Clients the beneficiaries of the agreement

Consumers who search for restaurants within the TripAdvisor website or app will have a new option beyond the reservation, they will be able to order the food in one of the more than 20.000 restaurants affiliated with Deliveroo in 12 countries and more than 140 cities.

With a simple click on “Order online” When visiting a restaurant section within Trip advisor, the user will be directed to Deliveroo’s online or mobile platform to place an order quickly and easily.

It is one more step within the interaction that is constantly sought in restaurant search apps and websites, beyond the simple recommendation by those who have already visited it or the possibility of formalizing a reservation as it has already been done since the acquisition of the portal of the Fork.

Now the new services that are being sought, such as the home delivery of food from restaurants, provide differential value for both companies and consumers.

The world is moving and so are companies, and it will certainly not be the last of the unchecks that the leading restaurant services companies have in their portfolio in the coming months.