Cuprins
Tik Tok is the favorite mobile application for 8-13 year olds! Of Chinese origin, the app’s principle is to be the medium on which millions of children share videos and thus establish links between them. Launched in September 2016 by the Chinese Zhang Yiming, it is the application for sharing clips of all kinds that brings together the largest community.
What videos can we watch on Tik Tok?
What kind of videos are there? Tik Tok is a space where anything is possible when it comes to videos. Mix and match, among the 13 million videos published every day, we can see various and varied dance choreographies, performed alone or with others, short sketches, equally numerous “performances”, quite spectacular make-up tests. , videos in “lip sync” (lip synchronization), a kind of dubbing, subtitled or not … Everything takes place in a very short time: maximum 15 seconds. Videos that greatly amuse children and teens across the globe.
How to post a video on Tik Tok?
Just record a live video and then edit it from the mobile app. Example, you can add sound, filters or effects for a canon clip. Once your masterpiece is finished, you can post your video on the app with or without a message. You are free to reveal the video to your community or to the rest of the world and whether or not to allow comments.
Who are the users of the Tik Tok app?
All countries combined, the application is considered the one with the strongest growth in a short time. In 2018, Tik Tok reached 150 million daily active users and over 600 million monthly active users. And in France, there are 4 million users.
At the start of the same year, it was the first mobile application uploaded, with 45,8 million downloads. At the end of 2019, the application had more than a billion users!
Among them, in Poland for example, 85% are under 15 years old and only 2% of them are over 22 years old.
How Tik Tok works
The app does not act like other sites or social networks by generating an algorithm that allows it to know your friends and preferences. However, Tik Tok observes, during your connections, your browsing habits: the time spent on each video, the interaction with the users.
From these elements, the app will generate new videos for you to interact with other users. Ultimately, it’s a bit like other social networks, but Tik Tok travels “blind”, without really knowing your preferences at the start!
Superstars on Tik Tok
On Tik Tok, you can become very well known, as is the case on Youtube, Facebook or Instagram. Example with the twin sisters of German origin, Lisa and Lena Mentler. At only 16 years old, these pretty blondes have around them 32,7 million subscribers! The two teens keep their feet on the ground and preferred to close their joint account on Tik Tok to devote themselves to their careers via Facebook and Instagram!
The controversy surrounding Tik Tok
In February 2019, Tik Tok was fined $ 5,7 million in the United States by the Federal Trade Commission, the United States government’s consumer protection agency. What is he criticized for? The platform is said to have collected personal data from children under the age of 13. Also, the application is accused of encouraging narcissism and hypersexualization among its users. In India, moreover, the government plans to ban access to the mobile application. The reason ? Spread of pornographic content… Harassment, racism and anti-Semitism are no exception to the rule… Some Tiktokers have reported attacks of this type.
Tik Tok is no longer the preserve of teens
Latest trend around Tik Tok: the platform is becoming a place of expression for mothers, where they tell their personal stories, find support, talk about infertility and child plans … sometimes with hundreds of thousands of views.
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