Among the multitude of products stamped “anti-aging” available on the market, it is not always easy to navigate. Depending on your age and personal issues, the term anti-aging does not necessarily mean the same thing. What is an anti-aging treatment really good for and how do you choose it?

The main concern of women in terms of beauty, and as they get older, is to fight the signs of aging. Over the years, we lose elasticity, radiance or firmness. The wrinkles set in little by little.

Brands have been working on these issues for a very long time and each year come up with new, increasingly sophisticated formulations. So how do you make a choice?

Fight wrinkles with an anti-aging cream

The first cosmetic product that we think of when we want to look younger, or in any case not to age too quickly, is of course the anti-wrinkle cream. This is despite the fact that wrinkles are no longer the only problem brands have looked into. We now speak more generally of anti-aging cream. But wrinkles are the main concern of most women.

The creams available on the market are at all prices, depending on whether they are purchased in supermarkets, drugstores or perfumeries. However, thanks to the work of consumer associations, we now know that the most expensive creams are not necessarily the most effective, and not the least harmless in terms of their composition. This is how the best rated anti-aging cream in recent years costs less than 5 € and can be found in a discount store.

What we also remember from this type of study is that prevention, and therefore treatment even before having wrinkles, is more effective than wanting to fill wrinkles that are already well established.

Combat the loss of firmness with an anti-aging treatment

Beyond wrinkles, women’s concerns also relate to the loss of firmness, which is one of the main signs of aging. The tissues, which synthesize less collagen and whose cell renewal is more discreet, relax over the years. Manufacturers of cosmetic products have therefore sought to restore the firmness of tissues through new molecules that preserve the contours of the face.

Because who says relaxation, also says loss of volume in the lower face and chin. As much as the wrinkles, the hollows that form and the tissues that relax towards the jaws, also betray age.

Fight the loss of radiance with anti-aging skincare

Another problem: the loss of radiance. It is an expression that was seldom used a few years ago. But the dull complexion, due to the increasingly thinning skin, is a reality. New products incorporate molecules into their formulation that help fight this other sign of aging.

Which anti-aging cream to choose?

First lesson of all the studies that have been done so far: the price is not proportional to the effectiveness of an anti-aging cream. Once this information is established, it is still necessary to know which cream exactly to turn to, as the offer is bloated and the promises are numerous.

In all cases, it is preferable to refer to the packaging which specifies for which age group the product was produced. Depending on this, it will be more or less rich. It is indeed useless to do too much, too soon.

The composition of anti-aging products

For an anti-aging cream to be effective, it must contain a certain number of ingredients, which are called actives, and in sufficient quantities. To find out, just look at the composition on the back of the product, provided you have some knowledge of the terms used. Fortunately, today there are applications on smartphones that allow you to be informed by scanning the packaging. As with food products, the list presents the ingredients in order of quantity.

These assets can be of natural or chemical origin. One finds among them, and more and more, hyaluronic acid. What was known before as an aesthetic medicine product injected into the skin, is also available as a cream. It is a natural molecule, already present in the body, which has the particularity of retaining water. Poor hydration being one of the main vectors of the appearance of wrinkles and sagging, the use of hyaluronic acid is a good solution at any age.

Should you use an anti-aging night cream?

There are both day creams and night creams. In fact, the skin regenerates at night and a richer night cream allows better penetration of the active ingredients. However, using a day cream in a night cream is quite possible. The reverse is much less true, a night cream generally being more oily.

A serum is, in a way, an intense treatment that you apply before your usual cream. It is most often anti-aging, but it can also be developed for other skin problems.

It is never used alone: ​​you then apply your cream. Indeed, its texture, developed to penetrate the skin quickly, does not allow it to be spread. You should put one or two small drops on each part of the face – forehead, cheeks, chin – and pat gently to make the active ingredients penetrate.